Cookies policy

Last updated: 01.01.2027

This Cookie Policy explains how BEAUTY & WELLNESS COUNTER (“we”, “our”, “us”) use cookies and similar technologies on this website.

This policy should be read together with our Privacy Policy.

By continuing to use our website and accepting cookies through the cookie banner, you consent to the use of cookies as described below, except for cookies that are strictly necessary for the operation of the website.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website.

They help websites function properly, improve user experience, analyze traffic, remember preferences, and support advertising and marketing activities.

Cookies may be:

session cookies — deleted automatically after closing the browser
persistent cookies — stored for a defined period
first-party cookies — set directly by our website
third-party cookies — set by external service providers

2. Cookies and Technologies We Use

Our website may use the following technologies and third-party services:

Essential Cookies

These cookies are necessary for:

website functionality
security
page navigation
form submissions
session management

These cookies cannot be disabled through the consent banner because the website may not function properly without them.

3. Analytics and Performance Cookies

We use analytics services to understand website traffic and improve user experience.

Google Analytics

Google Analytics may collect:

IP address
device information
browser type
pages visited
session duration
approximate geographic location
user interaction data

Purpose:

traffic analysis
performance monitoring
website optimization

Hotjar

Hotjar may collect:

anonymized behavioral data
heatmaps
click activity
scrolling behavior
session recordings

Purpose:

usability analysis
website improvement
user experience optimization

Hotjar is configured to avoid collecting sensitive personal information intentionally entered into forms.

4. Advertising and Marketing Cookies

We may use marketing and advertising technologies to measure campaigns and display relevant advertisements.

Google Ads

Google Ads cookies may be used for:
conversion tracking
advertising performance analysis
remarketing
audience targeting

Google Tag Manager

Google Tag Manager helps manage website tracking scripts and analytics tools.
Google Tag Manager itself does not generally store personal data directly but may load services that do.

Meta Pixel

Meta Pixel may collect:

website interaction data
page visits
conversion events
device and browser information

Purpose:

advertising optimization
campaign measurement
remarketing on Meta platforms such as Facebook and Instagram

Google AdSense

Google AdSense may use cookies to:

personalize advertisements
measure ad performance
prevent fraud
improve advertising relevance

Third-party vendors, including Google, may use cookies to serve ads based on previous visits to this website or other websites.

Google AdMob

If integrated into associated mobile applications or services, Google AdMob may collect advertising and device-related data for:

ad personalization
analytics
campaign measurement

5. Legal Basis for Cookie Usage

Under the General Data Protection Regulation and the ePrivacy Directive:

strictly necessary cookies are processed based on legitimate interest
analytics and marketing cookies are processed based on user consent

Users may accept, reject, or customize cookie preferences through the cookie consent banner available on the website.

6. Managing Cookies

Users may manage or disable cookies through:

the cookie banner displayed on the website
browser settings

Most browsers allow users to:

block cookies
delete stored cookies
limit tracking technologies
receive notifications before cookies are stored

Disabling certain cookies may affect website functionality and user experience.

7. Third-Party Providers

The following third-party providers may process data collected through cookies and tracking technologies:

Google LLC
Meta Platforms, Inc.
Hotjar Ltd.
hosting and infrastructure providers associated with the website platform

These providers may process data outside the European Economic Area (EEA) under safeguards compliant with GDPR requirements.

8. Data Retention

Cookie duration varies depending on:

cookie type
browser settings
third-party provider configurations

Certain cookies expire at the end of the session, while others may remain stored for longer periods unless manually deleted.

9. Changes to This Cookie Policy

We reserve the right to modify or update this Cookie Policy at any time to reflect:

legal requirements
technology changes
website updates
operational changes

The updated version will be published on this page together with the revised date.

10. Contact

For questions regarding this Cookie Policy or the processing of personal data, please contact:

BEAUTY & WELLNESS COUNTER
Email: hello@bwcounter.com
Country: Romania