Our brands
Through our portfolio of brands, BEAUTY & WELLNESS COUNTER addresses distinct consumer needs, market segments, and distribution channels across the beauty and wellness industry.
Each brand within the group has its own positioning, product philosophy, and target audience, allowing us to develop tailored solutions for different categories of consumers — from accessible everyday care to advanced active-based skincare concepts.
This multi-brand structure enables the group to operate across multiple retail environments, including e-commerce, pharmacies, beauty retailers, wellness stores, professional partners, and selective distribution networks, while maintaining a clear identity and strategic direction for every brand in the portfolio.
nature-inspired personal care products designed for daily routines, combining simplicity, comfort, and accessible self-care.
MY SKIN'S FUTURE is a nature-inspired personal care brand created around the idea that daily self-care should be simple, enjoyable, and accessible.
The brand combines botanical inspiration, versatile formulations, and approachable pricing to create products suitable for everyday routines and a wide range of consumers.
Its portfolio includes facial care, body care, scrubs, shower gels, and lifestyle-oriented products designed to deliver comfort, freshness, and consistency through uncomplicated skincare experiences.
advanced skincare and wellness concepts powered by active ingredients and innovation-driven formulations.
amerín represents the advanced side of the group’s beauty and wellness vision, combining modern cosmetic science with active-driven formulations and innovation-focused concepts.
The brand is built around high-performance skincare and wellness products developed to target specific consumer needs through carefully selected ingredients and contemporary formulation technologies.
With a focus on innovation, visible results, and premium positioning, amerín explores the intersection between beauty, longevity, and modern self-care.
dermocosmetic-inspired skincare focused on sensitive skin, barrier support, and functional daily care.
skinlogic is a modern dermocosmetic-inspired skincare brand created for consumers seeking effective, balanced, and skin-friendly daily care.
The brand focuses on formulations designed to support sensitive skin, hydration, skin barrier balance, and long-term skin comfort. The product philosophy combines functional ingredients, minimalist aesthetics, and accessible premium positioning, making advanced skincare part of everyday routines.
The portfolio includes facial skincare, body care, and targeted solutions developed around efficacy, comfort, and compatibility with different skin types.
BEAUTY & WELLNESS COUNTER is a multi-brand beauty and wellness group created to capture the essence of modern self-care through accessible, effective, and purpose-driven brands.
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