Grow With a New Generation of Beauty & Wellness Brands
At BEAUTY & WELLNESS COUNTER, we develop beauty and wellness brands designed for modern consumers looking for quality, accessible pricing, clean aesthetics, and products they can integrate into their daily routines.
Through our portfolio we cover multiple consumer profiles, price segments, and retail opportunities, allowing our partners to diversify their assortment with brands built for long-term market growth.
80+
+25
new products each year
innovative products


Products Built for Daily Consumer Demand
Our portfolio focuses on categories with consistent market demand:
facial skincare
body care
sensitive skin solutions
active-based skincare
nature-inspired personal care
food supplements
topical functional products
We create products designed for repeat purchase behavior and everyday use.


Distinct Brand Positioning
Each brand within the group addresses different customer expectations and retail environments:
skinlogic — dermocosmetic-inspired skincare
amerín — advanced active-focused beauty & wellness concepts
MY SKIN'S FUTURE — accessible nature-inspired care
This structure allows retailers to target multiple customer segments through one partnership.


Attractive Price-to-Quality Ratio
We focus on delivering products with strong perceived value, modern packaging, and competitive positioning within the accessible premium and masstige beauty segments.
Our goal is simple: products consumers enjoy repurchasing and retailers feel confident recommending.


Flexible Distribution Partnerships
We are open to collaborations with:
pharmacies
beauty retailers
concept stores
wellness shops
e-commerce platforms
distributors
selective retail chains
We believe in building scalable and transparent long-term partnerships adapted to each market and sales channel.


What We Offer Our Partners?
Competitive commercial conditions
Marketing and launch support
Product education materials
Digital content for online promotion
Scalable product portfolio
Long-term brand development strategy
Dedicated communication and operational support


Let’s Build Together
We are actively expanding across European markets and looking for retail and distribution partners who want to introduce modern, accessible, and commercially relevant beauty brands into their portfolio.
If you are interested in becoming a distributor or retail partner for skinlogic, amerín, or MY SKIN'S FUTURE, we would be pleased to discuss a potential collaboration.


BEAUTY & WELLNESS COUNTER is a multi-brand beauty and wellness group created to capture the essence of modern self-care through accessible, effective, and purpose-driven brands.
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